Hilda, a native Houstonian, brings a wealth of expertise in event management, project logistics, and client services that directly support the mission of Barnes Marketing & Management. With over a decade of corporate experience at Shell Oil Products US, Boeing, and Goodman Manufacturing, Hilda is a proven operations and project leader who ensures seamless event execution and client satisfaction. Her background includes coordinating high-level logistics, securing sponsorships, and managing large-scale events, making her an asset in delivering exceptional experiences for BMAM’s clients.

She holds a bachelor’s degree in business administration and an Associate's Degree in Theology, combining business acumen with purpose-driven leadership. As the owner of MOVEmentum Growth Services and founder of the nonprofit LueWish, she offers a compassionate perspective that enhances BMAM’s community-forward values. Her credentials include being a certified Professional Christian Life Coach, Board-Certified Master Mental Health Coach, Vocational Workforce Solution Job Readiness Trainer, and a certified conflict mediator. These qualifications allow her to support both clients and artists in meaningful ways. Whether coordinating logistics or leading outreach for sponsors, Hilda ensures every project reflects excellence, equity, and care, making her a vital bridge between BMAM’s logistics, people, and purpose.