Key member of the Barnes Marketing & Management team, specializing in social media strategy, content development, and execution for both artists and brand clients. She works behind the scenes to ensure that BMAM’s clients have a consistent and engaging presence across digital platforms, aligning social messaging with each campaign’s goals and audience. Since joining the company in 2018, she has been a pivotal force in supporting client social strategy and execution, bringing a strategic, audience-aware approach to every project.

In her role as Social Media Specialist at Space Center Houston, Roshelle expertly manages the center’s online presence, creates engaging digital content, leads influencer partnerships, and drives forward key social initiatives. Prior to this, she honed her marketing and communications expertise in the nonprofit and education sectors, developing strategies that resonated with a wide range of audiences. Her background gives her a unique ability to craft content that connects, inspires, and elevates.

Roshelle holds a Bachelor of Arts in Radio, Television, and Film and a Master of Arts in Mass Communication. Her academic and professional experience provides a strong foundation for the dynamic, ever-evolving digital landscape. Her ability to translate creative direction into actionable social media strategies enhances BMAM’s full-service event and artist management offerings, making her an indispensable part of our digital execution team.